These do give much more intense colour than the original Chubby Sticks, so you do need to be more careful when slapping them on. They have the same comfortable texture though, and are still fragrance free and twist up (no sharpener needed, so no wasting product).
Launching in eight shades; most of them seem to be in the rose/berry/red colour spectrum from the swatches on the press release, although Curviest Caramel looks more neutral.
Plushest Punch is a bright pink. It's not quite blue enough to shade to fuchsia to my eye, it's just the sort of bright, cheery pink I like when I want something more casual than a red lip.
Swatched with Tom Ford Pure Pink (discontinued) on left, Clinique Plushest Punch on right. This shows the slightly warmer/less blue pink of the Plushest Punch, although it is close and a good substitute if you wanted the Pure Pink but couldn't get it.
Disclosure: PR sample.