The Jo Malone Vitamin E Moisturising Day Creme has an spf 15, and is a whipped cream texture. It sinks in quickly and leaves my normal to dry skin feeling comfortable. I think normal to dry skin is the best fit for this cream; a normal/combination/oily skin would most likely find this too rich, and I'd recommend the Apivita Wine Elixir I reviewed last week for a really dry skin. I couldn't wear this in the summer, but I avoid vitamin E products in the summer anyway as they are too rich for my skin in warmer weather.
This is a silicone-heavy formulation (dimethicone is the third ingredient.) It doesn't have the velvet primer feeling of some silicone-heavy creams, but it leaves a dryish glide to the skin after application. I've found it's very good for using as my moisturiser before applying Suqqu Frame Fix Cream Foundation - it gives just enough slip for the Suqqu to blend easily.
As well as the wheatgerm common to the vitamin E range, this cream contains a number of botanical ingredients and caffeine. It smells like the rest of the vitamin E range; there's something in there to lightly mask the wheatgerm smell but it doesn't smell perfumed.
It costs £50, which is in the usual Jo Malone skincare price bracket, and comparable to the Sarah Chapman Skinesis Dynamic Defence cream I use and like. If I don't experience problems with the silicones in the formula after continued use, I'd consider making this my winter day cream.