This isn't a Brow Pencil, oh no. It's a Brow Sculptor. (Insert some bumpf about the architecture of your face in a Californian drawl here, and you're on the same page as Mr Ford.)
It's a very good brow product though - despite having both Suqqu and Shu Uemura brow products in my collection, I bought this after seeing it used on a friend. The actual brow stuff is in a flat chisel shape, similar to the shape of the Shu Uemura Hard brow pencil when it's sharpened at the counter in the naginata (staff-sword) style. This shape enables you to achieve a very defined, precise brow.
I bought shade 2 Taupe - a greyish brown. It's a little darker than Shu Uemura Seal Brown, but similarly has no red tones.
There's a brush at the other end for grooming the brow hairs up before applying the pencil; this allows you to see where there are gaps that need filling more easily.
You can then unscrew the brush to reveal a sharpener hidden away in the end of the pencil to maintain the chisel shape. This is a lot safer than sharpening a Shu Hard brow pencil with a craft knife! (I use a normal pencil sharpener with my Shu Uemura - I'd sever a hand trying to sharpen it in the blade shape myself.)
My eyebrow before filling in: