I am not interested in items that I need to plead in advance or camp overnight to be able to purchase, and the fast-selling limited edition carousel is one of the things that turned me away from MAC as a brand. I prefer to be able to consider a purchase rather than rushing into it because if I don't do so the item will be gone. I also think this fuels the market for reselling cosmetics for daft prices on Ebay.
The launch of the new Jo Loves range from Jo Malone (the lady, not the brand) has thrown up a new variation of this restrict-availability-to-increase-desire phenomenon - there are four fragrances in the line, and a new one is launching each day this week from Monday to Thursday. Today in Selfridges London you can sniff all four fragrances, but you can only buy Pomelo. Tomorrow you would also be able to buy Green Orange & Coriander, Orange Tulle on Wednesday, and all four including Gardenia on Thursday. This seems very odd to me, and I just don't get what Selfridges or Jo Loves are trying to do with it; to me it's just a bit annoying to be able to smell a fragrance but not buy it for three days (unless you fall for Pomelo, in which case you're fine). Here are my thoughts on the fragrances from a quick spritz on some tester strips:
Pomelo - fizzy citrus, like a sweeter grapefruit
Orange Tulle - aquatic orange citrus/floral
Green Orange & Coriander - green herbal scent, some background sweetness to it
Gardenia - creamy white floral
If the descriptions sound quite straightforward, it's a reflection of my impression of the fragrances. They were all pretty but none really captured my interest; if I was going to recommend a soliflore based range at the moment it'd be Les Bohemes by Opus Oils. That being said, I liked the Gardenia the best and I think it'll be a good seller from the line after The Duchess of
What do you think of the limited edition thing? Does it increase your desire, or annoy you?