Monday, 25 July 2011

Kevyn Aucoin Liquifuchsia Creamy Moist Glow (cream blush)

Liquifuchsia
original pot left, new pot right

It's a testament to my love of Kevyn Aucoin that I own all three of the original colours of this product, despite the use of the 'M' word in the name (I have a disgust of the word moist. I don't know why, but I have discovered I am not alone in this).

Kevyn Aucoin was my first big niche brand love. I loved his column in Allure magazine, and was interested when he started talking about launching his own range. He used the prototypes of many of his products in the 2000 book Face Forward, but it wasn't until about Christmas 2004 when the ladies at emakeupmeup (now the beautygrapevine.yuku.com)  started reviewing the products that I really got a sweat on to own some of his products myself.

The line only had a brief foray in the UK at Harvey Nichols, and was withdrawn by the time I started looking (Kevyn himself sadly died in May 2002, and so the promotion of the line was understandably patchy). I ordered Liquifuchsia cream blush and Bloodroses Lip Tint (lipstick) from Beauty.com in the US, waiting for ages and paying customs and huge shipping charges to get hold of them. I wore both of these to death, and it was actually quite a quick look to put on (Miss London was only a toddler at this point).  US friends helped me to get hold of lots of the rest of the line, some of which I've posted about previously.

Mise Beauty has the line and ships from Ireland to the UK without expensive postage (or customs). Mise sent me a few pieces from the line to try, and it's interesting to compare the repackaged and revamped items. My original Liquifuchsia is on the left of both of these photos, and the new version is on the right. There is slightly less product in the repackaged version, but the flat and wide pan makes it easier to get product out with your fingertips without getting a nail stuck, and helpfully now has a mirror in the lid. I do think the texture has changed a bit; it's not as solid as my old version, although it's still not tacky or overly creamy, and it feels and performs the same way on the skin. The CM Glow gives a natural flush that melts into the skin, and is buildable and blendable. The colour is unchanged, and is a bright, clear pink. Liquifuchsia works well with blue based red or berry lipsticks for a Snow White type of look (I still like it best with Bloodroses Lip Tint).
Liquifuchsia
Swatched and unblended:
Liquifuchsia

Blended:
Liquifuchsia

Ingredients:
Liquifuchsia

Kevyn Aucoin products can be found at Mise Beauty here: www.misebeauty.com/brands/kevyn-aucoin

Disclosure: new version sent without charge. I bought the original pot.

5 comments:

  1. I really enjoyed this post, whilst I have the makeup to play with I don't have the same wonderful context and history with the brand. It's particularly fascinating as you have the original version too. It's interesting to hear how it has changed.

    I have been puzzling over whether these are part of the re-launch with Jeanine Lobell taking over as Creative Director? I'd read that it was supposed to be later this year and next but I'm wondering if that was wrong? Do you know at all?

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  2. As a dried up old hag the word moist is everything I am looking for in my makeup! That said I much prefer the 2nd packaging and the use of the word glow works for me too! This looks really pretty, would love to see it "in the context of your face" at some point too if poss!!

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  3. I'm going to have to try this. My main problem with blush is that its usually not bright enough on my skin tone but that one looks like a great shade for me!

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  4. Ohhhhh, I would love to try these! They look dreamy!

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  5. Hey MB. I'm pretty sure this is 'the' rebranding - it'd be v odd to repackage (they've done the lipsticks and the glosses too) and then do it again a few months later. There are quite a few new shades of the CMG just launched too.

    Hello Ihavemostlybeen - I will endeavour to do a face picture wearing this (and an Aucoin lippie too).

    Hi Faye - these are great (and this shade particularly) if you find cream blushes generally lack oomph. There are some good darker reds in the new shades too.

    Hi Stells - they are a lovely product. Thanks for visiting :)

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