The packaging is quite basic, but functional. The Rockalily logo is stamped onto the lid, rather than being a sticker.
Rockette Red is a blue based red. It's not overly blue or dark like many blue-based reds can be: the colour is in the same colour family as Tom Ford Cherry Lush and Julie Hewett Femme Noir. The texture is matte but not drying, and gives a creamy satin finish on the lips. It's very comfortable on the lips although due to the matte texture I do need to prime my lips with balm first. The Rockalily lipstick is also extremely well pigmented; think Besame classic lipsticks or Julie Hewett Noir range (this does mean a lip brush is necessary to get a clean edge). It has a gentle vanilla scent, similar to MAC but more subtle.
The Rockalily also wears well and lasts a morning (with many cups of tea) without fading noticeably. When this does fade a bit after eating it wears evenly without leaving the red ring of doom around my lip line.
So far there are four lipsticks in the line: the Rockette Red I bought, Roulette Red (a deeper blue based red), Hot Rod Red (an orange red) and Pompadour Pink (a semi-gloss fuchsia). At the moment the lipsticks can be bought from the website at www.rockalily.com and cost £14 each (plus £2.50 postage), and are also stocked at the Powder Rooms in Soho and Shoreditch: link to Powder Room addresses.