To me, these really smell like Refreshers sweets - a slightly sparkly sweet citrus scent. There is one universal shampoo that is designed to clean without stripping the hair and three conditioners for oily, normal and dry hair types. I like this as a range concept, and it is similar to the (now discontinued) REN haircare range that I used and liked a few years ago.
I find I get the best results from the shampoo if I use a small amount (see picture below) and add a little water to it in the palm of my hand, before massaging in to my scalp. I typically rinse and repeat with shampoos and I have to with this one as well, otherwise my hair and scalp feel less than clean. A better lather is achieved on the second wash, in common with most other SLS/SLES free shampoos I've tried.
The conditioner is a good conditioner; it's the thickest, creamiest, most moisturising conditioner I've ever used, including the silicone-based ones. It turns my unruly waves into glossy loose ringleted curls. The main moisturising ingredients do seem to be the fairly standard waxy compounds cetearyl alcohol, behentrimonium chloride and glyceryl stearate, which are all listed in the ingredients before the shea butter, yangu oil and seakale extracts that are on the front of the tube.
I think this is a very good traditional haircare line at a reasonable price point, but I still personally prefer WEN and CTonics on my hair, as my scalp does much better without a traditional shampoo. My scalp was drier than I am used to and a little itchy after a week's continued usage (every other day) of the Liz Earle range. (My CTonics stuff is twice the price of the Liz Earle though, and does smell a bit like hippies rather than sweeties).
Disclosure: products were provided without charge for consideration for review.