I was browsing Etsy at the weekend and found this post by Johnny B. Truant on the Etsy blog. It really resonated with me, and it clicked that one of the major reasons I like smaller brands is that I feel much more connected to them. I like to know the personality who is behind my lipstick or body cream and the story behind the product. I like knowing that Julie Hewett formulated her Noir range of red lipsticks because she couldn't find the authentic colours and finishes she wanted for the film Pearl Harbour (like I always say, terrible film, beautiful make-up), and knowing that Britton at Haus of Gloi was a chef before Haus of Gloi took off to the extent that she could take it up as a full-time job.
So I like things with personalities behind them. Of course, the products have to perform well too. Does this ring a bell with you, or am I just a bit odd?