Compared with the classic dark red, Chanel Rouge Noir (in the original, more pigmented, Hydrabase formula). Tom Ford Black Orchid is the swatch on the left, Rouge Noir is on the right, and I did the same swipe for both of them. Black Orchid is clearly more pigmented, and applies more evenly on my lips, although I do need to use a lip brush for a clean edge.
In context of the rest of my face: the perfect lipstick for visits to IKEA, children's parties and budget meetings. I love it. It's a powerful colour and not a girly-pretty shade, but to my eye it's still very wearable.
The Tom Ford counter in Selfridges is doing a roaring trade in these lipsticks, and they've improved the display to line up the lipstick testers as well as having them all together in a block. The counter is well stocked with alcohol to sterilize, make-up remover and disposable lip brushes, so I was comfortable with having the sales assistant try a couple of shade on me.