This is the second of the Tom Ford lip colours I was given to try out. Unsurprisingly, this colour is from the Bright spectrum of the Tom Ford Private Blend collection, which also includes Ginger Fawn (which did not work very well on me when I tried it on), True Coral and Cherry Lush. I did not expect to like this colour (I usually steer clear of pinks, which can turn very blueish on me), but I was immediately drawn to Pure Pink when I had the preview of the collection recently. When I tried it on, I was happy to find that it works really well on me; it really is a pure pink with no apparent blue tones. This is a great shade for summer - it's bright and cheery, but it isn't garish, and it applies true to the colour in the bullet. This shade lasts very well too; it fades down to an even stain (but it isn't a pain to remove with my usual balm cleanser).
Applied to my lips.
In context of the rest of my face. I'm wearing very light make-up otherwise; Rouge Bunny Rouge Solstice Halcyon eyeshadow, a brown kohl pencil on my upper lashes and Rouge Bunny Rouge Vermeer cream blush.