Applying using the traditional method. You hold the wand horizontally against your lower waterline, then close your eye on it, and drag it gently along the whole waterline. By closing the eye, you can do both upper and lower waterline at once. If you don't like the idea or just don't get on with the technique, you can apply to the lower and then the upper waterline separately.
The trick to getting decent wear is to make sure that it's applied to the upper waterline too; you can see this where I've pulled up my eyelid with my fingertip. As well as helping to intensify the upper lashline, it helps to prevent the liner fading so quickly from the lower waterline.
With mascara (Le Metier de Beaute Anamorphic Aubergine) and cream eyeshadow (rms Beauty Seduce).