I had a bit of a sticker shock when I was looking at the Kelly VanGogh line of hair colorants in SpaceNK recently. A "Root Rehab" kit, designed for emergency retouches, costs £32. This is mostly marketed at people who want something to touch up between visits to a hairdresser, and at £32 it's just under half of what I'd spend getting my colour done by my (admittedly not inexpensive, but worth every penny) hair colourist.
I think I am exactly the target audience for this product; sometimes I don't need the whole wash-cut-blow-dry shebang, sometimes I'm just too busy to book in for an appointment. I had an unhappy experience last time I DIYed with L'Oreal Casting, so I'm tempted to pick one of these kits up and give it a go to refresh my colour.
The question now is - Cool Light Brown, or Neutral Light Brown? Do you think £32 is excessive for a home colorant, or is it worth it between salon visits if it doesn't turn out brassy/orange?
Tuesday, 1 December 2009
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