As I've written before, I've been a member of emakemeup.com (EMMU) since 2004 and I've been a member of makeupalley.com (MUA) for a similar length of time. Makeupalley is busier, has a more commercial approach and tends to have more transient posters (and also tends to have more, um, robust exchanges of views on the boards from time to time.) Members who post there regularly have buttons that they can flag up posts with inappropriate content, including people who post on makeup boards purely to promote their own goods, services or site (what's known as shilling.) EMMU is more closely monitored by the moderators for unkindness, as well as for shilling. It has a smaller, more family/friendship feel to it.
I've noticed that as blogs have proliferated in the past few years, EMMU has had less traffic. MUA still seems busy, but it's somewhat lost the community feel that it used to have a couple of years ago; I still have friends on the MUA boards but I'll recognise very few posters when I visit.
So, is there a place on the internet for both? If I love EMMU so much, why do I have my own blog? I think the answer to my first question is yes - there are people who don't have the time or the inclination to write a blog but still want to chat about makeup in a more social setting. A board is like an interactive letters page, where a blog is a column. There's room in a newspaper for both of those. With respect to the second question, I started my blog because I like writing, and I didn't want to be the person on a board who is always talking about herself and her purchases (on my blog, I feel like I can do that! I can also write longer posts on my blog than I would on a board.) As I've written before, I'm in the fortunate position where I have disposable income that I can choose to spend on quite expensive items. If a board is just filled with posts about expensive brands it can sometimes inhibit people from sharing their thoughts on less expensive brands, and there has to be room for both on a board.
I've also found that when my blog is referenced at either EMMU or MUA I get a spike in traffic, and of course that makes me happy. That has to go both ways though - if I discover something new or cool at EMMU (or MUA for that matter, although that tends to focus more on the bigger brands) I always credit it as the source; content mining on boards by bloggers is obvious, and the boards can get just as cross about this as another blogger would if you don't credit the place where you found the information. Not least of all it's pretty poor manners not to credit your source.
So, boards or blogs? Do you do both?
Subscribe to:
Post Comments (Atom)

oops, you broke the first MUA rule! joking ;-))
ReplyDeleteI do both, I like to have my own place where I can talk extensively about a subject I pick, but I like to be on forums for more interactivity and quick answers. I've been on MUA for a few months only but there are people who are there every day and are very funny and friendly, I like the place (and I've seen you on there already :-) )
I'll have a look at your other place, too.
Hi Musing on Beauty - LOL!!
ReplyDeleteThat's a really good point - on a board there is bound to be someone who has tried a brand/product you're interested in. There are still lots of fab and funny women on there.
x
Hi Grace! Interesting article! I've also wondered the same exact thing, lol. I started using MUA back in 1999 and I feel that it's definitely changed quite a bit. LOVE the updates that the MUA team has done to the site in terms of organizing it!
ReplyDeleteI feel the crowd is different though. When I started - the MUA posters were my resource for beauty news and tips for all high end lines. Today, it seems like the crowd is geared towards discount codes and primarily MAC. I still use MUA a lot though, especially for product reviews and photos, I just don't post on the board as much and I tend to e-mail MUAers directly who I know share the same tastes as me.
In my opinion, there's definitely room for both boards and blogs! I feel you're spot on with your opinion on blogs. Bloggers have more freedom to write what they want, and I see them as a valuable resource. Although I have to admit once that FTC rule kicked in and I found out how many bloggers were getting free stuff, it was very disheartening. I still appreciate the value of their own reviews, photos and swatches, but getting things for free is completely different from purchasing things with your own money.
I love your blog because you like to feature smaller unusual brands or ones that aren't mentioned as frequently in the beauty world. I find blogs like yours better than magazines. They are supposed to be the industry leaders in bringing us consumers ideas and news but I feel the content isn't as great as it used to be and love that blogs have picked up where I feel they failed.
Sorry this is so long!
Hi Lina
ReplyDeleteAt the risk of making this a love-in, I love your blog for the same reasons. I love to read about the smaller brands you tend to feature, and I really appreciate the posts where you picture products with other similar colours from other lines (that's so helpful.)
I also feel MUA has gotten very MAC-centric. It's not necessarily a bad thing (MAC is massively popular, after all,) but it's not where my interest lies.
Thanks so much for your comment. x
I don't blog but I love reading them and I do agree that bloggers should credit their sources. Much the way posters do when they find something interesting in a blog. It's the courteous thing to do.
ReplyDeleteAs a member of both EMMU and MUA, I do feel that there isn't as much traffice on EMMU as there used to be. On MUA, I see mostly posts about MAC and while that's great for MAC lovers, I do like reading about the more esoteric brands such as you see on smaller boards and in blogs.
This is really interesting. I've read and posted on MUA for ages, but in all my persuing of makeup on the internet I've never once come across or even heard of EMMU...which might be a reason they're slipping in popularity if they're not very 'visible'.. I'll certainly go check it out now though.
ReplyDeleteHi--love your blog! this is a very intelligent commentary on bogs vs. boards--kudos to you.
ReplyDeleteHi! I agree with your sentiments. I was one of the original MUA posters (I came over from the Lipstick Page) over 10 years ago and can't believe how much the crowd has changed over time, and not for the better. It's completely lost the comfortable, community feel it once had and the spikes in childish drama are a real turnoff. I still visit because I love the ability to get a quick answer, but I rely on EMMU if I want to talk to "friends" about makeup. I don't mind the drop off in traffic at EMMU so much if it means that the board isn't going to turn into MUA.
ReplyDeleteI started my blog for the same reason you started yours--I like to write and share my purchases and opinions but didn't want to be a board hog! I like being able to "talk" about what I want to talk about and share my views, even if no one is reading! It's an outlet that I enjoy.
I definitely feel that there is a place for both blogs and boards. I use the former to discover what's new, the latter to have a place to discuss and share opinions interactively. I used to visit blogs more, but after peering "behind the curtain," so to speak, and reading how many products are acquired for free and how many bloggers use affiliate linking to make money, I've dramatically cut down on the number of "for profit" blogs I visit. You can tell the day MAC sends out press releases and samples as every blog will post them almost simultaneously. I love blogs like yours and Lina's because you can tell that they're created by people with true passions for and opinions about products who have decided to share them as a hobby, not a business enterprise.
Hi Ammie - you've been one of my biggest influences (bad or good, you decide!!) over the last years. I agree that smaller brands do find more space on the smaller boards, or maybe they just don't get so swallowed up in fast-moving posts about more mainstream brands.
ReplyDeleteHi Ondine - it's a shame it's lost traffic; I first found EMMU looking for a review of CDLM in 2001, and I found it a lot easier to navigate at the time than MUA. I hope it can up its google profile again.
Hey Loveskin - thank you so much :)
Hi SB. I must admit, I was surprised by all the affiliate links that hadn't been previously disclosed. The freebies I'd gathered, but the paid for links I had no idea. I'm also more interested in reading about smaller brands, and I love your blog for that reason too :)
As a member of MUA and EMMU I quite agree with your assessment of the difference in the sites. I like the community feel of EMMU and also the thoughtful appraoch of many members. They tend to know or remember the likes/dislikes of other members and really give thought out answers to questions. The Board at MUA moves so fast is is great for quick response to an urgent question.
ReplyDeleteI also use the pictures on MUA all the time as a reference tool to find a color or get a peek at something.
As for blogs - I love to read them for in depth focused opinions. I have my faves for different arenas - yours for the UK or smaller niche lines, Another for a hometown perspective, etc. I think that new rules governing gifts and affiliates/ads etc will only improve the net in the long run.
Honesty is always the best policy in my book.
Cass aka Greengirl