The attempt at brand repositioning going on here is interesting; originally this line was sold in Selfridges (in a terrible spot - it had a little end of counter display in the bit off the main beauty hall near the chocolates and magazines, and no dedicated Sales Assistant.) It then moved to Boots, where it was sold in a Ruby & Millie, Urban Decay kind of positioning, before relocating to SpaceNK. I think the line does sit better at SpaceNK, but the prices have jumped a fair bit at the same time; this quad was £16 when I bought it a couple of years ago at Boots, now it's £22 at SpaceNK. I don't know how well known the brand was when it was at Boots, but if you know it was sold there for quite a bit less you might have a hard time paying the prices being charged now.
I also don't understand the Jemma Kidd Make Up School/Jemma Kidd Pro thing, and then there is JK by Jemma Kidd at ASOS.com. Why are some products Pro, and others are Make Up School?
Anyway, back to the palette.
Things I like:
The colours are all wearable and neutral - not too cool or too warm.
The gold is nice antique gold - it's not too orange or too yellow.
The idea of having more of the shades that you use more of (highlight and mid) and less of those you don't (define and accent) is a really good one.
The shadows are all a nice texture; semi matte, and a shimmering accent.
Things I don't like:
The increase in price with no perceptible (to me) added value to go with the increase.
The shadows are not particularly pigmented. I'd have to work to build this up to anything vaguely approaching smoky, even on my pale skin. I think you'd have a tough job to get it to show up on anything past a medium mediterranean skintone.
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I was wondering why the Jemma Kidd stand had disappeared in my local Boots. Now I know why! It's such a pain as I really like Jemma Kidd make up and I live nowhere near a Space NK. It's a bit naughty that the prices have been raised too! *tut tut*
ReplyDeleteI love the look of the quad and lipstick. Lovely colours. x
Hi TBE - I just don't think Boots pushed it or sold it well enough. It is a nice line; shame they had to raise the prices. Actually, it's a shame somewhere like ASOS didn't get the whole range.
ReplyDeleteI just picked up a freebie little lipglosses of hers - I don't know whether it's lower quality than usual because it's being given away but I'm not loving it at all - unpleasant sickly smell and very little or no pigmentation.
ReplyDeleteInteresting to read more about her other products though, as I've never given them a go or really noticed them before.
Hi Ondine - they don't seem to get a lot of press, after the initial launch in Selfridges years back. Perhaps SpaceNK will be good for spreading word of it. I didn't like the glosses in the wands; they were a strange artificial grapefruit flavour scent, and felt plasticky.
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