Wednesday, 25 November 2009
Jemma Kidd Make Up School Brown Wardrobe eyeshadow quad
The attempt at brand repositioning going on here is interesting; originally this line was sold in Selfridges (in a terrible spot - it had a little end of counter display in the bit off the main beauty hall near the chocolates and magazines, and no dedicated Sales Assistant.) It then moved to Boots, where it was sold in a Ruby & Millie, Urban Decay kind of positioning, before relocating to SpaceNK. I think the line does sit better at SpaceNK, but the prices have jumped a fair bit at the same time; this quad was £16 when I bought it a couple of years ago at Boots, now it's £22 at SpaceNK. I don't know how well known the brand was when it was at Boots, but if you know it was sold there for quite a bit less you might have a hard time paying the prices being charged now.
I also don't understand the Jemma Kidd Make Up School/Jemma Kidd Pro thing, and then there is JK by Jemma Kidd at ASOS.com. Why are some products Pro, and others are Make Up School?
Anyway, back to the palette.
Things I like:
The colours are all wearable and neutral - not too cool or too warm.
The gold is nice antique gold - it's not too orange or too yellow.
The idea of having more of the shades that you use more of (highlight and mid) and less of those you don't (define and accent) is a really good one.
The shadows are all a nice texture; semi matte, and a shimmering accent.
Things I don't like:
The increase in price with no perceptible (to me) added value to go with the increase.
The shadows are not particularly pigmented. I'd have to work to build this up to anything vaguely approaching smoky, even on my pale skin. I think you'd have a tough job to get it to show up on anything past a medium mediterranean skintone.