I bought this at SpaceNK at the end of September, and as it's a new brand to the UK I thought it might be useful to do a review of what I think of it, having used it for a couple of weeks.
I can report, with some ambivalence (I still think we're being robbed on the cost in the UK), that the Oribe does what it says on the box. I use a pea sized amount, rub it between my palms and then distribute it in the mid lengths and end of my hair. It prevents frizz, totally, and leaves me with defined waves if I leave my hair to air dry. It does also make the ends of my hair feel more like hair and less like straw, but without making it lank or greasy; the Oribe gives some body to my hair.
I did also blow dry it one morning for the sake of the experiment/review - and I can report it did smooth out nicely into a straight style (although, as luck would have it, this was on Friday, when the heavens opened as I was walking to Kings Cross in the evening. I ended up with a head of ringlets after getting soaking wet, but still no frizz!)
It also smells lovely - it's a sparkly and not acrid citrus blend. The scent reminds me of the Neil George range (also at SpaceNK, I am very tempted by the Illuminating Shampoo and Conditioner which is getting good feedback at emakemeup.com, and BritishBeautyBlogger liked this range too.) It also smells a bit like the Fekkai Glossing range (which is unfortunately another "I just don't get it" lauded product for me - even a small amount of the glossing creme makes my hair look limp and lank, and after repeated use it seemed to leave my hair ends drier than ever. )
I can post full ingredients if anyone would like them; it's basically a cetearyl alcohol soft cream/wax blend with some silicones and vegetable/soya proteins.