The copy is a bit place-name droppy, to say the least. It's not just hyaluronic acid, it's elite hyaluronic acid from Denmark. My absolute favourite piece of ingredient hyperbole on the website is: "Discovered-on-Mars Iron Rose Crystal from Effusive Magma Rock in Hydrothermal Seams" (of course my neck cream is worth three hundred quid. It has space rocks in it.)
I tried a little of the anti-ageing eye cream on my eye, and I can report that it does have a noticeable lifting and firming effect on the skin around the eyes - it's actually a bit odd, but in a very good way. I'm not sure I'm ready to spend that much on an eye cream just yet (Helen would choke on her chips) but if I were 10 years older I'd certainly be tempted to spend Miss London's university fees on the stuff. It's due in stock on 01 November 2009 in any case, so I was saved from the immediate impulse purchase. The textures of everything I tried at the counter were wonderful; rich but easily absorbed. Do be warned though, that the entire range is scented, if scent bothers you, although the scents are subtle.
I bought the Watermelon defense fluid/cream, which may or may not end up as a Christmas gift for Mr London (he needs a new face protector.) If I do give it to him, I can always borrow it to try out. I also received generous samples of the Radiance Eye Contour Brightening Gel and the White Moisture cream.
Slightly annoyingly, neither of the face creams are given an actual spf (which would be more useful information than where the algae in it comes from, in my opinion.) The Sales Assistant told me that the Watermelon Defense has an spf of about 25, but it would be nice to have that officially confirmed.
If you're interested, the website is here. It's worth having a look if only to chuckle at the copy; it reminds me so much of that annoying girl at university who was always saying "Of course, as Daddy said to me when we were in Cannes last summer/Val D'Isere at Christmas/L.A. last year...."