I made it to the Armani counter today to enquire about the price of the new Rouge D'Armani lipsticks. They are £22, not the £30 that was quoted in The Stylist. Not exactly a bargain, but not quite as jaw-dropping as advertised.
The flame/orange red 401 that I would have bought was out of stock, so I was saved from myself. I shall be adding it to my christmas list.