Butter London is, oddly, not a UK line, but a US brand that is free from formaldehyde, toluene and DBP found in many other nail polish lines. It doesn't smell as much as some other nail polishes, but it does still have an acetone smell. The packaging (and specifically the lid) drives me crazy. As you can see from the photo, it does not line up to the bottle when you replace it and it just looks so untidy! It's also an awkward shape for applying the polish.
Application is not bad - although it isn't overly thick it seems to have less slip than other polishes, particularly on the second coat. It applies evenly though, and the picture is with two coats (I don't do polishes that need more than two coats, I just don't have the patience.)
Wear is not brilliant. Without a top coat, this chipped if I so much as looked at it funny. Expect to have to remove it after two days, and it really does need a good top coat to prolong the wear.
The colours are fabulous, and I love the names. I must admit, I bought this for the name (I love Shakespeare, and Miss London's name is from one of his plays) and it's lucky that I also love coral/red shades. It reminds me a lot of OPI's Cajun Shrimp.
This is a good line to try out if you are looking to avoid the big 3 - it has great colours and I am willing to compromise a bit on longevity for a less toxic formula. If wear is more important to you, you might wish to avoid this line. I do wish they'd change the lid, and I've read online of people who've had other problems with the bottles - brushes snapping and polish evaporating.
I bought mine from Content Beauty, where it cost £9.79 for 9ml. The website www.butterlondon.com ships to the US and UK, and has a variety of packs and deals.
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Hello, Nonie Creme here - Creative Director and co-founder of butter London.
ReplyDeleteWe are actually a tiny company founded by a pair of Londoners 3 years ago in a Seattle kitchen.
People often mistake us for some huge American company with a clever name due to the huge amount of press we get, but our office comprises just 4 women, 3 babies, 2 toddlers, a few dogs, friends, and many empty wine bottles!
I want to you to know how seriously we have taken the packaging feedback. Look out for our new bottles, which look like the originals but have an easily removable overcap and longer, super tight-fitting innercap and longer brush. We strive to deliver the best, safest, longest wearing, and most fashionable product on the market, and are learning as we grow. Your support and comments shape the way we move forward.
Thank you for sharing them,
xoxoNonie C.
Hello Nonie
ReplyDeleteWell, I heartily approve of the kids, dogs and especially the wine!
I love your colours, I love your names (Tramp Stamp's description made me laugh out loud... but don't tell Mr London or he might get worried!) Branwen's Feather is on my "to buy" list when next I order from Content beauty. I'm very glad to hear you are listening to the feedback on the lids.
Grace
xx
You cannot beat ButterLondon's colour chart - it is absolutely second to none and Nonie is more or less single handedly responsible for the forthcoming trend of matt nails...which I'm really not sure if I can do or not! Butter does chip too easily but I have found if I use Seche Prep, that completely gets rid of every last shred of grease or oil left inadvertently using polish remover, it really helps to adhere it better. I have lots of Butter colours and love them all....
ReplyDeleteHello BritishBeautyBlogger
ReplyDeleteI agree that the colour range is fantastic. I have the Seche topcoat, but not the prep - I'll have to pick some up.
Thank you very much for stopping by my blog.
Grace
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