The packaging (and specifically the lid) drives me crazy. As you can see from the photo, it does not line up to the bottle when you replace it and it just looks so untidy! It's also an awkward shape for applying the polish.
Application is not bad - although it isn't overly thick it seems to have less slip than other polishes, particularly on the second coat. It applies evenly though, and the picture is with two coats (I don't do polishes that need more than two coats, I just don't have the patience.)
Wear is not brilliant. Without a top coat, this chipped if I so much as looked at it funny. Expect to have to remove it after two days, and it really does need a good top coat to prolong the wear.
The colours are fabulous, and I love the names. I must admit, I bought this for the name (I love Shakespeare, and Miss London's name is from one of his plays) and it's lucky that I also love coral/red shades. It reminds me a lot of OPI's Cajun Shrimp.
This is a good line to try out if you are looking to avoid the big 3 - it has great colours and I am willing to compromise a bit on longevity for a less toxic formula. If wear is more important to you, you might wish to avoid this line. I do wish they'd change the lid, and I've read online of people who've had other problems with the bottles - brushes snapping and polish evaporating.
I bought mine from Content Beauty, where it cost £9.79 for 9ml. The website www.butterlondon.com ships to the US and UK, and has a variety of packs and deals.