Illamasqua is a new UK brand that launched in Selfridges, London. It's since rolled out to Debenhams and Fenwicks stores around the UK - go and check out the website for details of stockists.
I went to the Selfridges counter, which has prime real estate at the front of the beauty hall in between MAC, Trish McEvoy and Christian Dior. The counter staff all looked like they stepped out of a Tim Burton movie, and that's a look that calls to me. I was helped by the fabulous Mika (he's a tall brunette, young, with bambi eyes and very good makeup.)
The textures of the base and powder products are very good - especially the base products. The cream foundation, pressed powder and powder blush give me a matte finish that somehow also looks luminous and glowy. There's no shimmer at all, but it seems to have a soft-focus effect.
I love the pink powder. This looks bright in the pan, but it doesn't add any noticeable colour on the face, it just brightens and perks up my skin. It comes in a loose and pressed version, and I bought pressed.
I'm 135 in Illamasqua base products, and around about a 20 depth in MAC (but NC is too yellow and NW is too pink.) The 135 in Illamasqua is a perfect neutral pale but not absolutely porcelain shade. There are 4 shades lighter than this in the line, including a pure white and there are a great range of colours for deeper skintones, and all the shades in between.
I plan to review some of the colour items I've picked up too (warning - the website swatches are often really off, particularly for the lip products.) The website is at www.Illamasqua.com, and it ships internationally.